Situation: A popular independent author had recently completed a new ghost story novel, No Grits No Glory, which was in need of marketing material to promote the upcoming release. The author wanted to create a compelling book trailer to capture the eerie atmosphere of the book and entice potential readers.
Task: As a freelance content creator specializing in book trailers, I was tasked with creating a captivating trailer that would evoke the spooky essence of the book, highlight key themes and characters, and stimulate interest among fans of the genre.
Action:
Started by reading the ghost story to fully understand its themes, settings, and main characters, ensuring the trailer would accurately represent the book.
Collaborated with the author to determine the key scenes and quotes from the book that would be most effective for inclusion in the trailer.
Created a storyboard to convey the ghostly encounters and the chilling mood of the story.
Selected music for the soundtrack from Audiojungle.net that would underscore the trailer’s eerie feel.
Curated stock footage and images from Photodune.net and Videohive.net, edited the trailer, and incorporated visual effects, using Adobe After Effects to create ghostly apparitions and mysterious ambiance that were crucial to setting the tone.
Released the trailer on various platforms, including YouTube, the author’s website, and social media channels, alongside a targeted advertising campaign to reach horror and supernatural fiction enthusiasts.
Result: The ghost story book trailer was met with enthusiastic feedback. Social media shares and comments reflected a growing excitement about the book, with many viewers specifically mentioning how the trailer piqued their interest in the story. The author reported a significant spike in pre-order sales following the trailer’s release, exceeding expectations by 30%.
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